Helping people to get what they want, their outcome, is going to be the bread and butter of this economy. This is a move from selling the artifact, to developing and selling a service, or towards providing services to help others produce and distribute content. The faster you can deliver it the more competitive you will become. People, businesses, governments, schools, etc., are all going to be very happy to pay for that.
Many thanks to David Berry for improving this post. This post and all others by Adam Hyde are CC-BY-SA
Originally posted on 13 Feb 2013 on O’Reillys Tools of Change site: http://toc.oreilly.com/2013/02/when-paper-fails.html