Response to “The User Experience in Platform Cooperativism”

A good friend, Enric Senabre, together with Ricard Espelt (who I don’t know) wrote and published an interesting article on designing for platform cooperativism. They set out to define “platform cooperativism UX”, which seems to be to be a very concrete task on one level (UX is nothing if not concrete) for a general state, approach, or category of ‘platform’.

I’m not going to go into detail here about Platform Cooperativism, because I don’t really get it. I do know Trebor Sholz and figure whatever he does is probably right and makes sense. So I’m buying the book to find out more.

Enric and Ricard are approaching software design by intersecting strategies to overcome technically disenfranchising stakeholders while ‘learning as you go’. These are laudable aims, especially in the NFP sector where there is a great need to develop solutions that actually solve problems. As I read somewhere recently, the technology community has no shortage of solutions, what they are in need of are solutions that solve problems. Zara Rahman has also pointed this out recently and is conducting research into just this area.

The issue here is that often technologists see all problems through the eyes of code. Further, they are prone to see the intended beneficiaries of their work as avatars. There are, in fact, many strategies to turn real people with real needs into avatars.

If you try to solve real world problems with code, and your participants are avatars, you are really setting yourself up to be a great game developer. You are possibly not in a good position to solve real problems.

So, Enric and Ricard are starting off with the right premise and in the article they document their experiment, exploring fundamentals to come up with a new facilitation methodology for this context.

we began with a reflection on which specific functionalities and features (other than those available on existing online platforms and social web interfaces in general), if any, could be explored

They seem to have given themselves an extremely difficult task – designing for an open-ended ‘imaginative’ state. Although they couch this as ‘specific functionalities,’ I take it they are trying to define specific functionalities for a generalized approach to platforms. That is tricky. I admire that they took this on. Innovating with design methodologies takes some gusto, and it is a vital process for defining and refining tools for a new method. However, in my experience, open-ended problems like this seldom lead anywhere useful. You need to start smaller, with real, concrete problems. These might add up to, and constitute, larger issues, but the road to those issues is from the bottom, not the top.

...we finally arrived at the key element of online reputation systems for every social web application.

It seems that the result was still productive, but perhaps not in the way expected. They appear to have elevated the group’s awareness to issues of trust in the social web. A hot topic at the moment. As such, the process is successful as a barometer of the times, identifying issues that concern people here and now. Enric and Ricard appear to have understood this too and continued on to refine this starting point, moving it towards actual UX design with the well-known method of user stories.

However, user stories are best deployed as a function of software design and I don’t think their process was there yet. User stories require a concrete problem. They are intended to drive people toward designing a concrete solution. Bringing this framework to a general question of reputation is confusing methods and will cause cognitive drag and a mixed understanding of intended results. It would be better to keep this part of the process outside of software design paradigms, and instead, employ general ‘sense making’ methods.

It seems that Enric and Ricard diverted from the goal to produce concrete UX and ended up driving towards requirements. I would say this is a better direction. However, requirements-gathering for a general issue is not well placed to lead to much of use to software development other than a ‘general direction’ – which is what they seem to have achieved but not what they set out to achieve.

As such, I think the results of Enric and Ricard’s experiment are interesting, but the results are not interesting in the way they outline. In the summary they state:

The next steps in addressing “platform cooperativism UX” should continue along these lines: new user stories that generate both potential platform coop requirements and design-driven research outputs.

This overstates the value of their findings as generated by the participants. The real value of this session is that they tried to assemble a methodology for an ambitious context – in essence, they are actually trying to help the ‘platform cooperative’ community to understand itself, to understand the implications of their philosophy. I think that is really interesting and admirable. What they need to do, however, is not to override this aim with the pretense of generating actual user stories, software requirement, and UX for platforms. They need to name and design a method that starts in another place – a place where the articulation of values is the outcome, not the construction of code.