I wrote a few posts about why it is important to be in control of your content channels. The main argument being that you can’t trust proprietary platforms to keep your best interests at heart, plus you don’t have a say in what direction they will go. Medium is a good example of this bad idea which many publishers initially flocked to (heralding it as the ‘new way’ and chanting in unison ‘go where the people are!’) but are now being stung. For example:
http://www.poynter.org/2017/with-big-plans-to-staff-up-thinkprogress-is-leaving-medium-behind-update
