There are many essential ingredients to a Book Sprint. An experienced Book Sprint facilitator is a must. A venue set up just so… Lightweight and easy-to-use book production software. A toolchain that supports rapid rendering of PDF and EPUB from HTML. Good food… A writing team… and a lot more.
One of the contributing factors to success is the terror caused by the seemingly impossible idea that the group will create a book. It is a huge motivator. Such is the enormity of the task in the participants’ minds that they follow the facilitator and dedicate themselves to extremely long hours, working on minute details even when exhausted. There is a lot of chemistry in there. Camaraderie and peer pressure are pushed to maximum effect as a motivational factor, as is fear of failure, especially fear of failure before your peers, both inside and outside the Sprint room. The pleasure of helping your peers is a strong motivator, as is the idea that together we will do this! But the number one motivator is the idea that we are going to produce a book.
We all know that books these days, paper books, are published from a PDF. You send a PDF to the printer, and the final output is a perfect bound book. This happens for most Book Sprints – we send the final PDF to a printer for them to produce the printed book. So what we are creating is actually a PDF (along with an EPUB) …but imagine if we were to call the event “PDF Sprint”. At the beginning of the PDF Sprint we could announce that we have gathered everyone together…so that…at the end of the week…they will have….(gasp!)…a PDF!
Nope. Doesn’t work. Doesn’t even nearly work. A book is the seemingly impossible outcome that Book Sprint participants have come to conquer. Even though the definition of ‘what a book is’ is completely up for grabs, it is abook they are determined to produce. A book is the pinacle of knowledge products, and writing a book is about equal in cerebal achievements to climbing Everest. A PDF is merely getting to base camp, or perhaps the equivalent to planning the trip from your armchair.
So, what’s the problem? Books are good then! A great motivator for Book Sprints. Where exactly is the irony? How can I complain?
Book Sprints are extraordinary events. The people are not just put into a room and left to write. They are led through a process where notions of single authorship and ownership of content just no longer make sense. Such ideas are unsustainable and nonsensical in this environment, and participants slowly deconstruct ideas of authorship over the 5 days.
The participants actively collaborate during the event. Really collaborate. Book Sprints are a kind of collaborative therapy. Each participant learns to let go of their own voice so they can contribute to constructing a new shared voice with the rest of the team. They learn new ways to contribute to group processes, to communicate, to improve each other’s contributions, to synthesize, to empower and encourage others to improve the work without having to ask permission.
The resulting book has no perceivable author. It has been delivered by what is now a community. And as a result, most of the books, about 99% I would say, end up being freely licensed. A book born by sharing is more easily shared. More easily shared than a book created with the notions of author-ownership. The idea of sharing is embedded in the DNA of the Book Sprint, part of the genesis of the product, and sharing more often than not becomes part of the life of the book after the Book Sprint is completed.
But books are evil
So, how is it possible I can take the position that books are evil? Where exactly is the irony? It is a lovely story I just painted. Lots of flowers and warm fuzzy feelings. Wow. Sharing, sharing, sharing… it’s a book love-in!
Well… with some regret, I have to admit that most books do not come into the world this way. They are produced and delivered through legacy processes. Cultural norms shape the production and reception of books, and the ideas contained within them are not born into freedom. These books are, normatively, created by ‘single author geniuses’, born into All Rights Reserved knowledge incarceration, and you cannot recycle them.
Try as we may, we are a little group of people. A small band of Book Sprinters, and it is unlikely that we can sway the mainstream to our way of doing things. We have many victories – Cisco released one of its Book-Sprinted books freely online! Whoot! That’s massive! But… as big as Cisco is, one Cisco book in the sea of publishing is merely a grain of salt in the Pacific. By adding our special grain of salt to this ocean we are by no means making our point more salient.
Books are doomed to be the gatekeepers of knowledge. If you make a book, you are, more than likely, sentencing the words in it to life + 50 years (depending on where you live).
Books are in fact the very artefacts that maintain proprietary knowledge culture.
It comes down to these three issues for me:
1. books gave birth to copyright
2. books gave birth to industrialised knowledge production
3. books gave birth to the notion of the author genius
These three things together are the mainstays of proprietary knowledge culture, and proprietary knowledge culture has been firmly encased and sealed, with loving kisses, between the covers of the book. Ironically these three things, through the process of the Book Sprint, are what we are trying to deconstruct.
many thanks to Raewyn Whyte for improving this post